Meet The Achiever Development Team

GRAY PALMER

GRAY PALMER

President

Gray joined Achiever development in 2010 as a property manager. Since then, he has held roles as General Manager, COO and now leads the company as President and serves on the Board of Directors. He is in charge of the overall strategic direction of the company.

Prior to Achiever Development, Gray received a Bachelor of Business Administration from the University of Mississippi.

Gray lives in Nashville with his wife, Bentley, daughter, Rainer, and their two dogs; Eli and Penny.

JOEY WALLACE

JOEY WALLACE

Vice President, Land Acquisition and Development

Joey joined Achiever development in 2021 as land acquisitions manager. Previously he served as development manager for Goodall Homes managing pre and post closure work on projects in multiple markets. He oversaw delivery of 300+ homesites annually, conducted feasibility studies and due diligence for new acquisitions, managed post acquisition development of project amenities and utilities, and provided oversight of community owner organizations.

He received the Bachelor of Arts in Communication from the University of Tennessee, Knoxville graduating Magna Cum Laude.

Joey lives in Hendersonville with his wife Alli and their dog Cade.

Michelle  Nichols

Michelle Nichols

Controller

Michelle joined Achiever Development in 2013 and serves as the Controller. She oversees the operational accounting, produces financial reports, maintains the company’s accounting system, and also provides financial analysis and reporting for projects.

After graduating from Centennial High School in Franklin, Michelle served in the United States Marine Corps, then went on to earn her B.B.A. in Accounting from South University in Georgia.

Michelle lives in Chapel Hill with her husband Stevie, their four children Elle, Evan, Lincoln, and Brooke, and their dogs Koda and Akeila.

Thomas Steffen

Thomas Steffen

Partner, Achiever Construction Management

Thomas partnered with Achiever CM in 2024. His role includes strategic planning, consulting, design, and construction management oversight of ACM projects. Prior experience includes the design and development of nearly 7,500 residential lots throughout North Carolina and Tennessee.

Thomas received his bachelor’s degree from the University of Tennessee and Master of Landscape Architecture from North Carolina State University.

Thomas lives in Nashville with his wife, Tara, and son Clark.